Hello and welcome to the January edition of Meet The Artist. The New Year is always a catalyst for change and all things new, so I can think of no better way of expanding your interior minds and decorating horizons than to bring you a fun filled interview from one of the most coveted independent artist / designer Britain has to offer; Anna Hayman.
A pattern powerhouse with a passion for the Charleston and Biba era, Anna Hayman is the queen of all things luxe. If you haven't come across Anna's glamourous array of prints, textiles, homewares (her lampshades are exceptional) and clothing over that last 2 years, I have to honestly ask if you've been living under a rock.
Anna is a main player within the "Dark Interior" movement and has all the hallmarks of a future design legend. Coveted timeless prints? Check! Effortlessly cool style? Check! A body of work that never follows trends or declines in quality? Check! A dedicated following of some of the coolest design & interior minds around? Check!
Being Maximalist in her approach, you would think Anna’s style would be quite niche in its appeal. Well maximalist it is but niche it is not. With an Instagram following of 27.5K, a partnership with my spiritual home Liberty London in 2018 and House of Sloane under her belt, collaborating with uber talented emerging artist Rebecca Sophie Leigh AKA Seed of Memory Art in the spring of 2018 and currently having a collection of fabric designs for sale in the fabric library within the home of opulence and splendour that is Harrods, Anna’s designs, talent and style have captured the interior and retail world and its time you all got on board too. So, with no further delay, let have A Moment With: Anna Hayman.
Your designs are vibrant, bold, full of character with a real sense of luxury, what inspired you to create in this way?
To be honest it started a lot less luxury, I was finding I was drawing a lot, flowers in particular, and it grew from there super organically without a plan. The fact it’s grown into a luxury brand has surprised me to be honest. The complexity and darkness of my current designs has surprised me too, and it’s interesting how that look has now become mainstream.
You are a relative newcomer to the interior world and are still growing your brand, how are you finding running an ever-expanding business? and do you have a main goal that you would like to achieve with the business?
I dont’ havea main goal no, I’m finding my strengths now and delegating my weak areas, and having recently moved to a new larger studio and sorted all the admin systems out, I’m feeling we can really start building a strong longlasting presence. It has been hard to keep up with the pace of the growth but we are in a position now to embrace it and really put down some roots, which is great.
What gets you into the flow of designing a print?
I know this sounds grandiose but I do have visions, fully formed, fully finished, that flash behind my eyes that leave me scrabbling for a pencil. The results are varied, but it seems to work better from these than from trying to start from a more formal ‘idea’.
Can you describe the process of creating one of your wallpaper prints vs your iconic lamp shade patterns? Is there much difference between creating the two and how much time goes into the process from idea to being ready to sell?
No, the prints all work on lampshades, and as fabrics by the metre, but not all work for wallpaper. Wallpaper is tricky as obviously it’s more linear, so the scaling is also a challenge as it has to be once across a 52cm or twice, which can be restricting. I don't think much about the end product while making the print though to be honest that really comes later.
This year has seen you collaborate with Seed of Memory Art, who is an artist that I admire hugely and have hanging in my hallway. How did this partnership happen?
I had noticed her on , bought some prints and went to her private view, and it went from there. It was fantastic to have her work as part of my open house in the summer
You are building up an extensive range of stylish, timeless lux prints with every new release. Do you ever have periods of creative block and how do you overcome these?
No, never. If I lived twice I’d never make all the prints in my head. This is why I have to limit my pinterest use! I have a huge archive of half finished ideas waiting for their time. The thing is not everything works big in repeat, you can love a piece of artwork but mock it up for a wall and it looks tight, or gross, or it has eyes, or it looks too murky. Sometimes I don't feel in control of it at all. Most things happen by accident. It’s very mercurial process.
Out of all the collections you have created, do you have a favourite print / piece? If so why?
Not really I float in and out of love with most of them. I’m usually excited by the newest thing but I can go off prints easily so I have to sit with them for a long time to make sure they go the distance. I’d say BIBANA is most from the soul, but SIOUXSIE is my coolest print, most rock and roll, so I love it for that. The GIRAFFES are great sellers, particularly to younger clients.
What do you think is the one thing that makes a room? Is it a fabulous print? Knock out wallpaper, cool floor?
I’m all about atmosphere and cohesion. You can have a fantastic product lost or too overbearing in a room. Each item and each colour (and texture) is in balance with the others so it has to be a total symbiosis for me. I do love a good mirror though, I just adore mirrors. Not to look in as such, to look at!
Do you believe in interior design / style mistakes or is everything a learning curve? If you do, what has been your biggest interior design / style mistake? And how did you move on from it?
I recently put up two types of wallpaper in one room, but very quickly went off it, and tore it all down. I’m used to making errors and feel no shame for it, they foster progression after all!
Spring / Summer 2019 will soon be upon us, what can we expect from you next season? Do you have a favourite piece from your current collection?
I have this new SHOWGIRL print which has had a fab reaction so far, I’m loving hyper-feminine ideas for spring so I’m interested in pinks and reds. I have some absolute knockout product ideas for Clerkenwell Design Week in May though, and not all of them printed - (shocker!) and four new collaborations on the boil. It’s going to be a strong year.
Thank you very much for your time Anna its been an absolute pleasure and I can't wait to see what you unveil during the Clerkenwell design week in May i
Now how inspiring are Anna's prints! in all forms they are super stylish, original, stunning patterns that will give your home, or your wardrobe a very welcomed upgrade in 2019. You can find out more about Anna via her instagram@annahaymandesignsand website www.annahaymandesigns.com
*Any affiliate links will be clearly stated. All products mentioned are of my own choosing. All paid partnerships or products will clearly be marked AD and or GIFT.